NETFLIX PENETRATION PRICING MOVIE
NETFLIX PENETRATION PRICING DRIVERS

They’ve thought about the customers, what do they want?Ĭustomers want lots of sort of average stuff to consume in an instant. High Definition via streaming and that sort of thing. So, there’s those sort of segment price segment based on the quality of the actual movie. Whatever you can watch on on their platform and sort of like good quality. So, they have gone with a strategy of low price and looking at the pricing model, it’s low price. I think it starts at like 9.99 it goes up to 13.99 and max 15 something like that. I think they offer a tiered pricing model, it’s very simple, it’s very cheap, and it’s easy to understand.

NETFLIX PENETRATION PRICING DRIVERS

When they are launched and still today one of the major value drivers have been the price they’ve been competing in the market based on price. The pricing strategy of Netflix is simple and low price So we’re going to dig into that a little bit in this podcast.

NETFLIX PENETRATION PRICING MOVIE

The consumer should watch the movie and the studios who choose to distribute through them.

Or, why even the studio’s use Netflix ?īecause it’s a market to some extent there are two sides to it.Are they providing you access to movies that you wouldn’t otherwise have?.Something like 15 to 20 bucks a month and you can watch the movies. That you can just consume whatever you want and you pay a flat fee depending on the territory you’re in. Now it’s more generic, popcorn style movies, some the 80s classics and that sort of thing. In a weird way, it’s gone completely the opposite. In that context, the appeal was the obscure movies, the foreign movies, the war archives movies, that was the actual appeal of the business. You had to select the ones you wanted to watch. I’m one of those people who even remembers its original incarnation before it was a tech business where they email you CDs or DVDs or, through the post. I suppose people say I’ve got Netflix, I have a subscription to Netflix.

Will we value Netflix as much as we do today?.

The value offers to the consumers and we’re thinking… And it sort of made us think about the prevalent, the dominant player in the market now Netflix. So we were talking a bit before about the cinema and movie industry. What is the current pricing strategy of Netflix?

Strategic Team Planning For Pricing & Commercial Teams! In 5 to 10 years, Is the pricing strategy of Netflix and its current format going to change? Netflix is a great test case for movie producers like Disney and others Will Netflix exist in their current format now that studios are going direct? Joanna explains why Netflix feeling vulnerable about its position in the market Is the pricing strategy of Netflix considered penetration pricing? Pricing strategy of Netflix is simple and easy to understand Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Stitcher Listen on Amazon Music We look at the penetration pricing strategy currently in use – and ask if it is best for the long haul? In this episode – we discuss whether the business model and pricing strategy of Netflix will let it prosper in the long term.

Netflix penetration pricing